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An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises.

Authors :
Franco-Ángel, Mónica
Awad Urbano, Mariam Rabih
Source :
Estudios Gerenciales; oct-dic2022, Vol. 38 Issue 165, p493-506, 14p
Publication Year :
2022

Abstract

<i>Copyright of Estudios Gerenciales is the property of Universidad ICESI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
01235923
Volume :
38
Issue :
165
Database :
Complementary Index
Journal :
Estudios Gerenciales
Publication Type :
Academic Journal
Accession number :
160016751
Full Text :
https://doi.org/10.18046/j.estger.2022.165.5286