A Study of Sanxingdui Museum's Building of International Communication Capacity.

Museums' building of international communication capacity has become a hot topic in museology. Featuring unique resources of ancient Shu culture, Sanxingdui Museum is of great value in international communication. This paper first reviews previous studies in this area, then analyzes the efforts made by present-day museums in China and abroad to raise their international profile, and later probes into the current status of Sanxingdui Museum's building of international communication capacity. On this basis, this paper summarizes the countermeasures Sanxingdui Museum took and proposes suggestions regarding the building of its international communication capacity. Sanxingdui Museum should work harder to improve its overseas exhibitions, protect and study its cultural relics, advance the application for World Heritage status, and promote the Sanxingdui brand via multimedia. [ABSTRACT FROM AUTHOR]