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Factores determinantes para la adopción del marketing digital en pymes: un estudio exploratorio.

Authors :
Guisado Gómez, Sebastián
Camila Bermeo-Giraldo, Maria
Valencia-Arias, Alejandro
Source :
Semestre Económico; jul-dic2021, Vol. 24 Issue 57, p217-237, 21p
Publication Year :
2021

Abstract

<i>Copyright of Semestre Económico is the property of Sello Editorial de la Universidad de Medellin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
01206346
Volume :
24
Issue :
57
Database :
Complementary Index
Journal :
Semestre Económico
Publication Type :
Academic Journal
Accession number :
160356235
Full Text :
https://doi.org/10.22395/seec.v24n57a11