A practical review of electroencephalography's value to consumer research.

MLA

McInnes, Aaron N., et al. “A Practical Review of Electroencephalography’s Value to Consumer Research.” International Journal of Market Research, vol. 65, no. 1, Jan. 2023, pp. 52–82. EBSCOhost, https://doi.org/10.1177/14707853221112622.

APA

McInnes, A. N., Sung, B., & Hooshmand, R. (2023). A practical review of electroencephalography’s value to consumer research. International Journal of Market Research, 65(1), 52–82. https://doi.org/10.1177/14707853221112622

Chicago

McInnes, Aaron N, Billy Sung, and Reyhane Hooshmand. 2023. “A Practical Review of Electroencephalography’s Value to Consumer Research.” International Journal of Market Research 65 (1): 52–82. doi:10.1177/14707853221112622.