Back to Search Start Over

GRAPPLING WITH CHANGE: STRATEGIC RESPONSES TO THE CHALLENGES OF IMPLEMENTING CONSUMER-FACING IN-STORE TECHNOLOGY IN FASHION RETAIL.

Authors :
Bonetti, F.
Perry, P.
Source :
AMA Summer Academic Conference Proceedings; 2021, Vol. 32, p567-570, 4p
Publication Year :
2021

Subjects

Subjects :
CONSUMER behavior
DIGITAL technology
FASHION merchandising

Details

Language :
English
Volume :
32
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161450228

Tools

Authors Abstract Subjects Details