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INTEGRATING PERSONAL AND CORPORATE BRANDS IN SOCIAL MEDIA HOW MY BRAND BECOMES YOUR BRAND.

Authors :
Nickl, Tracy
Lievens, Annouk
Dens, Nathalie
Kittler, Markus
Coniglio, Michael
Silva, Emily
Source :
AMA Summer Academic Conference Proceedings; 2020, Vol. 31, p799-802, 4p
Publication Year :
2020

Subjects

Subjects :
BRAND name products
SOCIAL media

Details

Language :
English
Volume :
31
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161452891