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LA ESCUCHA DEL CONSUMIDOR CENTENNIAL A TRAVÉS DE LA EXPERIENCIA SENSORIAL: El simulador profesional como instrumento de aprendizaje para el marketing experiencial.

Authors :
GOTOR CUAIRÁN, MARTA
SUTIL MARTÍN, DOLORES LUCÍA
SACRISTÁN NAVARRO, MARÍA ASUNCIÓN
Source :
TECHNO Review; 2022, Vol. 11 Issue 2, p237-256, 20p
Publication Year :
2022

Abstract

<i>Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
26959933
Volume :
11
Issue :
2
Database :
Complementary Index
Journal :
TECHNO Review
Publication Type :
Academic Journal
Accession number :
161589510
Full Text :
https://doi.org/10.37467/revtechno.v11.3571