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Studying digitised historical advertisements: experiments, explorations, reflections.
- Source :
- Journal of Marketing Management; Nov2022, Vol. 38 Issue 15/16, p1815-1820, 6p
- Publication Year :
- 2022
-
Abstract
- In an interactive, non-linear interface and its companion essay, I invite the user to explore how computational methods and digital tools can contribute to the study of advertising histories. The interface was built keeping three tenets in mind: a) that the collection, digitisation, annotation, and visualisation of data is an act of interpretation, and must therefore be open to critique and modification; b) that scholars can use their programming skills to make the former visible and query-able by its users; and c) that this work is an intellectual pursuit in its own right. In the companion essay, I reflect on the development of the interface, as well as its potential to contribute to the exploration and dissemination of scholarly knowledge. [ABSTRACT FROM AUTHOR]
- Subjects :
- DIGITAL technology
ADVERTISING
VISUALIZATION
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 38
- Issue :
- 15/16
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 161831448
- Full Text :
- https://doi.org/10.1080/0267257X.2022.2144417