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BEFORE AND AFTER COVID: ADAPTING COMMUNICATION STRATEGIES TO SUCCESSFULLY ENGAGE INTERNAL STAKEHOLDERS.

Authors :
Fuller, Susannah
Source :
AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p131-148, 18p
Publication Year :
2023

Abstract

This paper provides a solid understanding of stakeholder engagement and identification, while exploring the role communicators, leaders, and managers play in fostering this connection. Reviewing scholarly literature and recent articles sheds light on pre-COVID-19 communications best practices and how organizations have successfully adapted their strategies in an environment marked by significant change. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
10540806
Volume :
34
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161908644