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BEFORE AND AFTER COVID: ADAPTING COMMUNICATION STRATEGIES TO SUCCESSFULLY ENGAGE INTERNAL STAKEHOLDERS.
- Source :
- AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p131-148, 18p
- Publication Year :
- 2023
-
Abstract
- This paper provides a solid understanding of stakeholder engagement and identification, while exploring the role communicators, leaders, and managers play in fostering this connection. Reviewing scholarly literature and recent articles sheds light on pre-COVID-19 communications best practices and how organizations have successfully adapted their strategies in an environment marked by significant change. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 34
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 161908644