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Risk to self: Self-congruity in cruise decision-making.
- Source :
- Journal of Vacation Marketing; Jan2023, Vol. 29 Issue 1, p22-37, 16p
- Publication Year :
- 2023
-
Abstract
- Tourist decision-making is complex and understanding why some tourists may reject a cruise vacation is important for continued growth of the cruise sector. Image elicitation was employed in twenty interviews with cruisers and non-cruisers in the UK. Findings revealed risk perceptions influence cruise decision-making as vacation choices reflect self. Cruisers choose cruise vacations to reduce risk to self and affirm self-concept, and non-cruisers perceive social and psychological risk in cruising. Non-cruisers find social value in disassociation from and rejecting cruise vacations, illuminating how self-congruity influences cruise decision-making. Theoretical contributions and practical implications for industry are identified with specific recommendations. [ABSTRACT FROM AUTHOR]
- Subjects :
- DECISION making
RISK perception
SELF
SOCIAL values
Subjects
Details
- Language :
- English
- ISSN :
- 13567667
- Volume :
- 29
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Vacation Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 161937566
- Full Text :
- https://doi.org/10.1177/13567667221078250