THE IMPORTANCE OF SOCIAL MEDIA MARKETING STRATEGIES FOR SMALL BUSINESSES.

Small businesses represent a consistent part in economies in general and their results can be improved by using marketing tools and channels efficiently and profitable. The paper aims to underline the importance of social media and social media marketing for small businesses as an effective and low-cost way to improve their overall performance. For this purpose, a systematic research and analysis were performed using literature sources, studies and online information. [ABSTRACT FROM AUTHOR]