Product Design and Business Feasibility Analysis of Extendable Chair.

The global outbreak of Covid-19 has caused countries all over the world, including Indonesia to take preventive measures, such as social and physical restrictions. Implementation of these restrictions on public facilities includes prohibiting people to sit on public chairs that are marked with a cross symbol. However, in reality, people often ignore this. In addition, existing public chairs do not have features that support health protocols. These things cause discomfort for most people, hence "Extendable Chair" is designed based on ergonomic aspects as a chair that can be extended and is equipped with several health protocols and user comfort supporting features. Authors also designed the company that will produce extendable chairs while considering and analyzing marketing aspects, technic and technological aspects, managerial and human resources aspects and financial aspects to determine the business feasibility of a company. The main target market for extendable chairs include parks, educational institutions, terminals and shopping centres in DKI Jakarta with a market share of 20%. Based on the analysis done, the company is estimated to earn total revenue of $419,637.32 in the first year by selling 1,621 units of extendable chairs and some of the production waste. With a Minimum Attractive Rate of Return (MARR) of 15%, the company has an Net Present Value (NPV) of $24,923.44; Internal Rate of Return (IRR) of 21%; Break Even Point (BEP) at 4,653 units; Benefit/Cost (B/C) ratio of 1.09; and the payback period is 1.997, so it can be concluded that the business is feasible. [ABSTRACT FROM AUTHOR]