A STUDY OF CHALLENGES REGARDING ONLINE SHOPPING FOR RURAL CUSTOMERS IN BHUSAWAL TALUKA.

With the changing market scenario and economical growth, the demand for online shopping has increased. Explosion of e-commerce has changed the buying patterns and preferences of customers. E-commerce is almost magical in its scope and ability. It has led to a remarkable change in the mode of buying. First, it was Kirana shops, then where the proper retail shops, and the same customers switched to super shops followed by malls. Now a new avenue of shopping has opened up and that is online shopping. As we, all are aware that Commerce and Business are the backbones of a country's development, if the electronic technology and tools like e-commerce supported them, it will make wonders in the economical growth of the country. An important part of e-commerce is online shopping. It helps in many ways both parties, the buyer as well as the seller. The e -commerce technology and the usage of online shopping has increased in tremendous ways in India. Today almost every big company has adopted these technologies to increases sales, to make branding all over the globe. Online shopping is user-friendly compare to in store shopping because consumers can just complete his requirements just with a click of mouse without leaving their home. In the present work, the researcher intended to analyze the factors influencing online buying behaviour of the rural consumer at different villages in Bhusawal Taluka. To analyze the online shopping behaviour of rural consumer, the required data has been collected from 200 respondents. [ABSTRACT FROM AUTHOR]