Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model.

MLA

Kittur, Prathamesh, and Swagato Chatterjee. “Role of B2B Reliance and Brand Image in Reducing Risk Perceptions: A Serial Mediation Model.” European Journal of Marketing, vol. 57, no. 4, Apr. 2023, pp. 1068–98. EBSCOhost, https://doi.org/10.1108/EJM-05-2022-0362.

APA

Kittur, P., & Chatterjee, S. (2023). Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model. European Journal of Marketing, 57(4), 1068–1098. https://doi.org/10.1108/EJM-05-2022-0362

Chicago

Kittur, Prathamesh, and Swagato Chatterjee. 2023. “Role of B2B Reliance and Brand Image in Reducing Risk Perceptions: A Serial Mediation Model.” European Journal of Marketing 57 (4): 1068–98. doi:10.1108/EJM-05-2022-0362.