CULTURAL EVENTS OF THE MUNICIPALITY OF ZAJEČAR IN THE LIGHT OF SUSTAINABLE TOURISM DEVELOPMENT.

The Municipality of Zaječar has quality cultural and tourist potentials that only with proper and quality valorization can enable sustainable development of tourism that will have a long-term effect. Cultural tourism in this municipality represents a real chance for its long-term development. In this paper, the manifestation values will be analyzed, which in combination with cultural monuments, archeological sites, sacral objects and other values, using the storytelling method, can fit into one complex tourist product. By creating such a product, it would influence the improvement of the destination's image and form an umbrella brand that would include all cultural values, which would make the municipality of Zaječar recognizable. [ABSTRACT FROM AUTHOR]