A STUDY ON CHALLENGES OF DATA SECURITY AND DATA PRIVACY IN THE HEALTHCARE SECTOR: SWOT ANALYSIS.

OBJECTIVE The aim of this research paper is to analyse and provide suggestions to overcome challenges of data security and data privacy in the healthcare sector. The objective is to also conduct a SWOT analysis to understand the current scenario of the healthcare sector. It will provide detail on the concerns of the healthcare sector. DESIGN AND SETTING A quantitative data analysis was conducted. The online Google forms were used to gather primary data. Statist ical analysis software was used for data analyses like independent sample t-tests and one-way anova. RESULTS The healthcare sector is concerned about data security and data privacy. The violation of privacy cases in India has increased over several years. The data security and data privacy in healthcare sector are very important. The female respondents felt that it is very important that their consent is taken before their personal information is sold or shared wi th others plus before tracking their movement on the internet than male respondents. CONCLUSION Healthcare and information technology sectors are among the most important sectors in the current online world. The strengths are healthcare awareness and mobile applications while weakness are ineffectively protected systems and infrastructure problems. The opportunities are investments for different facilities in the sector plus increase in research and development. The threats are violation of data privacy, data thefts and cyber -attacks putting a question on data security. Proper effective procedures have to be implemented to improve data security. [ABSTRACT FROM AUTHOR]