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WHAT DRIVES THE USER'S CONTINUOUS USAGE INTENTION OF OTT VIDEO PLATFORMS? IDENTIFYING THE ROLE OF COGNITIVE ABSORPTION AND PERCEIVED USEFULNESS WITH THE IMPACT OF OTT CONTENT ON IT.
WHAT DRIVES THE USER'S CONTINUOUS USAGE INTENTION OF OTT VIDEO PLATFORMS? IDENTIFYING THE ROLE OF COGNITIVE ABSORPTION AND PERCEIVED USEFULNESS WITH THE IMPACT OF OTT CONTENT ON IT.
- Source :
- International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 4, p1-24, 24p
- Publication Year :
- 2023
Details
- Language :
- English
- ISSN :
- 25253654
- Volume :
- 8
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- International Journal of Professional Business Review (JPBReview)
- Publication Type :
- Academic Journal
- Accession number :
- 163856373
- Full Text :
- https://doi.org/10.26668/businessreview/2023.v8i4.1494