Does self‐face awareness influence green building project performance?—An empirical evidence from China.

In the circumstances of "Carbon Peak," it is imminent to implement green construction technology in the construction industry as it is a major source of CO2 emissions. Nevertheless, little study has been done on the impact of self‐face awareness (SA) on green building project performance (GP). On the basis of a large‐scale questionnaire survey in China and an in‐depth analysis of the four categories (cognition, behavior, satisfaction, and performance), this paper has added an SA dimension, and proposed a new impacting path. Then, based on the improved conceptual model for measuring the impact of green construction behavior on GP, this paper has conducted empirical tests by using a large sample of questionnaire data and partial least square‐structural equation modeling method. The results show that: (1) green construction behavior has a positive impact on GP, and the impact of perceived behavioral control of green construction technology is most significant for promoting green construction in the industry, and SA has a significant positive effect on green construction in the industry; (2) environmental perception and perceived behavioral control for green construction technology play a mediating role; and (3) significant differences indeed exist in the multigroup analysis, and the biggest difference is working experiences in the engineering field. Finally, this paper has proposed corresponding management implications based on the above findings. The main contribution of this study is that this study has developed a new dimension (SA) to the model considering Chinese national and cultural differences, in an attempt to reveal the impact of green construction technology on GP in the Chinese context. In addition, the promotion of green construction (PGC) in the construction industry was also added based on the sustainability perspective, which is the first attempt to explore the role of the PGC. [ABSTRACT FROM AUTHOR]