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Decoding the DNA of Viral Video Ads.

Authors :
AYDOĞAN, Hediye
Source :
Journal of Erciyes Communication / Erciyes İletişim Dergisi; Jan2023, Vol. 10 Issue 1, p123-147, 25p
Publication Year :
2023

Abstract

<i>Copyright of Journal of Erciyes Communication / Erciyes İletişim Dergisi is the property of Erciyes University, Faculty of Communication / Erciyes Universitesi Iletism Fakultesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
13083198
Volume :
10
Issue :
1
Database :
Complementary Index
Journal :
Journal of Erciyes Communication / Erciyes İletişim Dergisi
Publication Type :
Academic Journal
Accession number :
164426897
Full Text :
https://doi.org/10.17680/erciyesiletisim.1187193