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Decoding the DNA of Viral Video Ads.
- Source :
- Journal of Erciyes Communication / Erciyes İletişim Dergisi; Jan2023, Vol. 10 Issue 1, p123-147, 25p
- Publication Year :
- 2023
-
Abstract
- <i>Copyright of Journal of Erciyes Communication / Erciyes İletişim Dergisi is the property of Erciyes University, Faculty of Communication / Erciyes Universitesi Iletism Fakultesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- ADVERTISING
DIGITAL media
INSTRUMENTAL music
POPULAR music
CONTENT analysis
Subjects
Details
- Language :
- English
- ISSN :
- 13083198
- Volume :
- 10
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Erciyes Communication / Erciyes İletişim Dergisi
- Publication Type :
- Academic Journal
- Accession number :
- 164426897
- Full Text :
- https://doi.org/10.17680/erciyesiletisim.1187193