КУЛТУРАТА КАТО ФАКТОР, ВЛИЯЕЩ НА ТУРИСТИЧЕСКОТО ТЪРСЕНЕ.

Tourism is one of the most dynamically developing industries in the modern world. It is a means of increasing the well-being of peoples, of strengthening peace, of universal respect for human rights, regardless of race, sex, language or religion. One of the main and significant alternative types of tourism is cultural tourism. It develops more intensively by increasing the quantity and variety of services offered. Destinations and sites for cultural tourism are established and imposed on the national and international tourist market. Interest in cultural tourism is growing - both from tourists and from businesses, professional unions and associations, municipalities and communities, from government structures and specialists in the tourism industry. The purpose of this paper is to examine the relationship between culture and tourism, and in particular the influence of personal culture on the undertaking of a tourist trip. In conclusion, the social and economic importance of cultural tourism, seen as a symbiosis of culture and tourism, is emphasized. [ABSTRACT FROM AUTHOR]