How to Survive and Thrive in Amazon's World.

It was a proudly techno-utopian creation, one Hunter and Lindenbaum claimed was the first literary magazine with an app. "Electric Literature was born in a time where there was tons of anxiety about what digital was going to do to literary culture", Hunter says. All the while, Hunter watched as Amazon steadily obliterated bookstores. Hunter is hoping people will take the extra steps of buying Bookshop ebooks through their browsers rather than Apple's app store and then reading them on Bookshop's app, which would circumvent the Apple tax. Bookshop didn't have an advertising budget, but Hunter hired a publicist, and she pushed the anti-Amazon angle hard. [Extracted from the article]