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Some Contributions of Sport Sociology to the Marketing of Sport and Leisure Organizations.
- Source :
- Journal of Sport Management; Jul1989, Vol. 3 Issue 2, p103-115, 13p
- Publication Year :
- 1989
-
Abstract
- This paper presents a detailed analysis of the contributions of sport sociology to the marketing of sport and leisure organizations. In particular, the major steps that comprise the marketing enterprise are reviewed, from the identification of product marketing features to the monitoring of the marketing environment, and the potential contributions of sport sociology at each phase of the process are discussed. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 08884773
- Volume :
- 3
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Sport Management
- Publication Type :
- Academic Journal
- Accession number :
- 16462579
- Full Text :
- https://doi.org/10.1123/jsm.3.2.103