Ego-Involvement and the Mass Media.

This article examines the involvement of ego in mass media sector. The mass media of communication are products of the revolutionary technological developments of modern times. As such, they are subject to control by those who own the means of production and transportation. The content of newspaper columns, movies, or radio broadcasts is not determined solely by news value or intrinsic newsworthiness or entertainment value. It is significantly affected in accordance with the personal involvements, conscious or unconscious, on the part of the publishers, owners, producers, and their friends.