A STUDY ON THE ONLINE FOOD DELIVERY SERVICES MARKET IN CHANDIGARH FROM A CUSTOMER PERSPECTIVE.

Authors :: Sharma, Sukarn
Source :: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 6, p1-19, 19p
Publication Year :: 2023
Abstract: This article presents a study on the online food delivery services market in Chandigarh, India, from a customer perspective. The study found that online food delivery services should prioritize attributes such as the ability to use the service anywhere anytime, order delivery time, and reasonable delivery and tax prices to enhance customer experience and satisfaction. The study provides valuable insights for stakeholders in the food delivery industry to improve their services and meet customer needs. However, the findings may not be representative of other cities or online food delivery platforms, and further research is recommended. [Extracted from the article]

Subjects :: LOCAL delivery services
FOOD prices
MARKETING
CONSUMERS
CONSUMER behavior
BUSINESS enterprises
CONSUMER attitudes

Language :: English
ISSN :: 25253654
Volume :: 8
Issue :: 6
Database :: Complementary Index
Journal :: International Journal of Professional Business Review (JPBReview)
Publication Type :: Academic Journal
Accession number :: 164896912
Full Text :: https://doi.org/10.26668/businessreview/2023.v8i6.2418

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