Innovation-to-Business: Enhancing the Innovation Management System of Schaeffler.

In uncertain and dynamic environments, established companies must engage in strategic “innovation-to-business” to continuously develop new technology/market-combinations as competitive advantages for future profitable growth. To achieve this, they can leverage Research & Development (R&D) and similar innovation functions for such strategic renewal. However, this requires enhancing their innovation management system, as they are traditionally focused on more incremental technological innovations for established markets. A theoretical framing of the key concepts provides an organizational framework with the required dynamic capabilities and organizational characteristics for such an innovation management system. The following case study of the Schaeffler Group presents their enhanced innovation management system in practice. Summarized as P 3, this includes specifically organizational measures for an agile Portfolio management, systematic Process, and supporting organization of the involved People. Together, these measures help Schaeffler to establish and apply the required dynamic capabilities and ambidextrous orientation for successful “innovationto-business”. [ABSTRACT FROM AUTHOR]