HUMAN VERSUS AUTOMATED AGENTS: HOW USER PREFERENCES AFFECT FUTURE MOBILITY SYSTEMS.

Along with rapid advancements in digital, and physical technologies, shared autonomous electric vehicles are forecasted to gradually complement and replace traditional human-based mobility systems. Information systems play a key role in such a deep socio-technical system to pave the path toward a more sustainable future. This study investigates a hybrid ride-hailing platform of automated and human-driven vehicles. Our focus lies on the demand side where we evaluate the influence of user behaviors on economic and environmental system performance. For this, we employ a data-driven agent-based simulation modeling heterogeneous vehicle and user agents calibrated by rental data of a leading vehicle-sharing company. Our findings declare that diverse customer responses to the introduction of shared autonomous electric vehicles yield significantly differing fleet performance and ecological costs. We also observe that the status quo customer communication design of ride-hailing platforms needs adjustments to maximize the potentials of future hybrid shared mobility systems. [ABSTRACT FROM AUTHOR]