INTERORGANIZATIONAL DATA SHARING IN HEALTH ECOSYSTEMS - A CASE STUDY.

The integration of external data offers enormous potential for new and expanded value propositions for companies. Despite this potential, organizations often hesitate to share data due to the anticipated negative consequences. This study delves into the decision-making process of organizations regarding data sharing within an ecosystem and explores strategies to motivate other organizations to share data. By combining privacy calculus and ecosystems theory, we employ a qualitative case study approach to examine the German orthopedic market. Our findings reveal three risks (weakening one's position in the ecosystem, IT alignment investments, and penalties for data protection violations) and three benefits (increased value creation for the ecosystem, competitive advantage over other ecosystems, and gaining additional transactions) that organizations perceive when contemplating data sharing. Moreover, we identify three strategies for obtaining data from other organizations: mitigating the risks, emphasizing the benefits, and bypassing the calculus. [ABSTRACT FROM AUTHOR]