JBL TRIUMPHS, BOSE MAINTAINS ITS POSITION: Surprising victories; JBL takes the crown, Bose holds strong, and Amazon Alexa ranks third in the smart speaker race.

The article focuses on the Indian consumer speaker market's growth potential and its projection to reach unprecedented heights by 2028. It discusses the rise of the Smart Speaker category and the competition among brands like JBL, Bose, Amazon Alexa, Google Nest Audio, and Apple HomePod, highlighting their brand awareness, affinity, usage, loyalty, satisfaction, and advocacy in the smart speaker market.