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Under Studied Markets and Marketing Stakeholders: STIGMA IN MARKETING AND CONSUMER RESEARCH: A LITERATURE REVIEW AND RESEARCH AGENDA.
- Source :
- AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p1217-1220, 4p
- Publication Year :
- 2023
-
Abstract
- The article focuses on conducting a systematic literature review of stigma in marketing and consumer research, aiming to categorize types of stigma and suggest research directions. Topics include analyzing 82 relevant papers, employing frameworks from sociology and psychology, and outlining a comprehensive research agenda for advancing knowledge in marketing and consumer behavior.
- Subjects :
- LITERATURE reviews
CONSUMER research
SOCIOLOGY
PSYCHOLOGY
MARKETING
Subjects
Details
- Language :
- English
- Volume :
- 34
- Database :
- Complementary Index
- Journal :
- AMA Summer Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 170735677