Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945–2023).

Thank you, Andy!" Concluding remarks On a personal note, my interactions with Andy were incredibly formative in both my initial professional career (as a management consultant) and my current academic career (as a business school professor). Bridging academia and industry: Reflections on the double legacy of Andy Zoltners (1945-2023) But in many ways, ZS represents Andy's I second i career, one that would never have materialized without his first career - as an academic researcher and professor. The entrepreneur Most sales practitioners will be familiar with ZS Associates (ZS), the management consulting firm co-founded by Andy and his collaborator Prabha Sinha in 1983. [Extracted from the article]