Biz Looks for Pic Quality Over Movie Star Quantity.

That's a necessary consequence of the actors and writers strikes that are roiling the movie business, leaving major studios and streamers without the kind of celebrity heat they typically rely on to give their awards contenders a flashy launch. But TIFF isn't just a place to debut a film; it's also a market for movies looking for distribution. Sloss' optimism aside, sales activity for indie films at the markets and buyer screenings surrounding festivals like Toronto remain unpredictable. [Extracted from the article]