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Authors :
Nicholson, Gilbert
Source :
Adweek Southeast Edition; 03/08/99, Vol. 20 Issue 10, Consumer Magazines p22, 2p, 3 Color Photographs
Publication Year :
1999

Abstract

Discusses the Internet strategies of American magazines. Branding strategies by creatives for online marketing; Meredith Corp.'s content development for other Web sites; Gruner and Jahr AG's innovations on its Parents Web site; `National Geographic Traveler's' contest promotion to lure readers to its Web site; Growth of `Yahoo! Internet Life.'

Details

Language :
English
ISSN :
87566389
Volume :
20
Issue :
10
Database :
Complementary Index
Journal :
Adweek Southeast Edition
Publication Type :
Periodical
Accession number :
1718105