MARKETING PLANNING PT. LUXURY INDAH JAYA "PREMIUM LAUNDRY SERVICE".

A different laundry business service exists in Indonesia, especially in Jakarta and its surroundings. This business plan offers a special premium laundry service for 4 and 5-star hotels. PT. Luxury Indah Jaya (Luxury Laundry) as a provider of premium laundry services for 4 and 5-star hotels focuses on B2B but still pays attention to the needs of the end user. This marketing plan will be formulated and explained regarding marketing goals and objectives, STP marketing strategy, marketing mix with the NICE approach, sales activities, and calculation of income streams and Investment Feasibility Analysis. This research was conducted using qualitative methods aimed at determining the feasibility of a premium-class laundry business marketing plan specifically for 4 & 5-star hotels. With good marketing planning, companies can conduct in-depth analysis and evaluation of new business opportunities or investment projects. This is certainly very helpful in assessing investment feasibility, market growth potential, income potential, and associated risks. [ABSTRACT FROM AUTHOR]