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Studying How Satisfied Users Are With The Quality Of E-Services With Reference To The Gujarat Banking Sector.

Authors :
Modi, Krupa
Thaker, Dharmendra
Subramanian, Venkata
Gadhavi, Dharmesh
Source :
Journal of Namibian Studies; 2023 Supplement, Vol. 33, p2410-2426, 17p
Publication Year :
2023

Abstract

India's banking commerce is currently facing an active task in rapports of both client base and performance. The majority of the literature evaluations cited in the research depicts a link between E-Banking with user's satisfaction and Outcome quality, Environment Quality, Interaction Quality. This research is only a first step toward gaining a better grasp of the multi-dimensional concept of e service quality and user satisfaction. The study focused mainly on factors of internet banking assistance excellence as well as aimed to foresee E-banking out of Outcome quality, Environment Quality, Interaction Quality and Customer satisfaction. Descriptive research performed with 637 users of Ebanking services from Gujarat region. Smart PLS The method was employed to explore the underlying factors in the study. The research result show that user's satisfaction is mostly affected by Interactive Quality followed by other factors. This paper delivers an impression of earlier and freshly proposed metrics as well as directions of thumb for assessing the research results founded on the application of PLS-SEM. it is also found that all the factors affect user's satisfaction positively. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
18635954
Volume :
33
Database :
Complementary Index
Journal :
Journal of Namibian Studies
Publication Type :
Academic Journal
Accession number :
172936569