Sustainable Revenue in Private Sports Clubs of Iran.

Purpose: This study aimed to investigate the sustainable revenue of private sports clubs in Iran. Methodology: The research method was qualitative, and we used Strass and Corbin approach. The participants were specialists in sports management and activists in clubs' sports, marketing, and economics issues; then, by theoretical and snowball methods, 16 participants were considered. The research sampling method was theoretical and continued until the saturation. We used depth and exploratory interviews to collect the data, and the validity of the findings was determined by member matching, peer review, and pilot interviews. Open, axial, and selective coding was used to analyze the data. Findings: The findings showed 15 components include organizational attitudes, technical aspects, budgeting, financial support, value issues, human aspects, scientific procedure, professional behaviors, customer orientation, Organizational structure, outsourcing, information aspects, interdepartmental cooperation, media activities, and equitable distribution have an influential role in sports club fundraising of Iran. Originality: Since private sports clubs do not have governmental financial support, this study provides a sustainable fundraising concept. [ABSTRACT FROM AUTHOR]