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Zivame launches #CheckYourselfOut campaign.
- Source :
- FRPT - Advertising Snapshot; 11/3/2023, p22-23, 2p
- Publication Year :
- 2023
-
Abstract
- The article highlights Zivame's launch of the #CheckYourselfOut campaign, which creatively reinterprets the routine act of self-reflection in front of the mirror to promote proactive health awareness. Zivame has integrated the campaign across its 165 stores in India, using pink ribbons, co-branded stickers, and QR codes on fitting room mirrors to provide guidance on self-examination and share compelling breast cancer data.
- Subjects :
- LINGERIE industry
ADVERTISING campaigns
PROMOTIONAL films
STICKERS
BREAST cancer
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- FRPT - Advertising Snapshot
- Publication Type :
- News
- Accession number :
- 173387739