Want sustainable seafood sales? Here's your marketing challenge.

A report published by FMI states that 47% of seafood consumers consider a store's commitment to sustainable seafood as an important factor when deciding where to purchase seafood. However, many consumers are confused about what sustainability actually means, so retailers must educate shoppers on what makes their seafood sustainable. Different businesses use the term in different ways, with some referring to locally caught selections and others focusing on ethical sourcing or organic criteria. Retailers can use labeling systems and online platforms to provide clear information and certifications to help consumers make informed choices. Employee training programs can also help communicate the importance of sustainability to customers. However, a lack of transparency in seafood supply chains makes it challenging for retailers to track the origins and environmental sustainability of seafood products. Despite these challenges, retailers can serve as a valuable resource for shoppers in navigating the complexities of sustainable seafood. [Extracted from the article]