Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.

MLA

Bergner, Anouk S., et al. “Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.” Journal of Consumer Research, vol. 50, no. 4, Dec. 2023, pp. 742–64. EBSCOhost, https://doi.org/10.1093/jcr/ucad014.

APA

Bergner, A. S., Hildebrand, C., & Häubl, G. (2023). Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships. Journal of Consumer Research, 50(4), 742–764. https://doi.org/10.1093/jcr/ucad014

Chicago

Bergner, Anouk S, Christian Hildebrand, and Gerald Häubl. 2023. “Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.” Journal of Consumer Research 50 (4): 742–64. doi:10.1093/jcr/ucad014.