How the Tesla Cybertruck's Price and Range Will Determine Its Fate.

The upcoming release of the Tesla Cybertruck has raised questions about its price and range, which will have significant implications for the automotive industry. When the prototype was unveiled in 2019, it was priced at just $49,900, close to the average price of a Ford F-150. However, Tesla has since removed specifications from its order page and warned about cost and manufacturing challenges. With inflation driving up the average price of new pickups, some potential buyers fear a significant price increase that could make the Cybertruck unaffordable for many. The price and battery range of the Cybertruck will determine its success in the market, with a price around $60,000 potentially dividing between utility and vanity. Tesla's streamlined manufacturing strategy, which offers fewer customization options compared to other truck brands, may also pose a challenge. Despite these concerns, the Cybertruck has garnered interest from Tesla owners, with 37% of surveyed owners considering purchasing one. The success of the Cybertruck will depend on the details revealed at the end of this month. [Extracted from the article]