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Masterpiece Home: A One-Stop Shop for Home Design.

Authors :
Kern, Tanja
Source :
FLOOR Trends & Installation; Oct2023, Vol. 25 Issue 10, p7-8, 2p
Publication Year :
2023

Abstract

Masterpiece Home, a specialty retailer of lighting, fans, appliances, and decorative hardware in Atlanta, has expanded its offerings to include flooring, kitchen and bath products, and installation services. The retailer partnered with CCA Global to implement the Retail 2.0 merchandising and digital marketing strategy, which includes a wide range of products and a fully integrated digital platform. Masterpiece Home's new showroom features the Room to Explore selling system and displays from various manufacturers, including Cali. The company aims to capture new consumer segments and provide a one-stop shop for home design. [Extracted from the article]

Details

Language :
English
ISSN :
29947278
Volume :
25
Issue :
10
Database :
Complementary Index
Journal :
FLOOR Trends & Installation
Publication Type :
Periodical
Accession number :
173787225