A STUDY ON HOW BRAND POSITIONING HELPS THE BUSINESS TO STAND-OUT DISTINCTIVELY IN SATURATED MARKET: A STUDY WITH REFERENCE TO SELECT SUPERMARKETS.

This article discusses a study on the importance of brand positioning in saturated markets, specifically focusing on supermarkets. The study found that factors such as quality, price, location, store hygiene, and personal experience influenced customers' choice of supermarkets. Brand positioning strategies, including customer segmentation, benefits offered, product class, brand name, and customer relationship management, were identified as crucial in creating customer loyalty and retention. The article also explores the decision-making process within organizations, highlighting the role of effective decision-making and factors that influence it. It provides recommendations for improving decision-making processes and offers valuable insights for researchers and professionals in the business context. [Extracted from the article]