RESEARCH ON FACTORS AFFECTING THE INTENTION TO MAINTAIN A LONG-TERM RELATIONSHIP IN FRANCHISING IN VIETNAM.

Subjects

Subjects :

BANK customers
BUSINESSPEOPLE
EXPLORATORY factor analysis
CONFIRMATORY factor analysis
THEORY of reasoned action
CONSUMER behavior

Details

Language :

English

ISSN :

25253654

Volume :

8

Issue :

11

Database :

Complementary Index

Journal :

International Journal of Professional Business Review (JPBReview)

Publication Type :

Academic Journal

Accession number :

174264570

Full Text :

https://doi.org/10.26668/businessreview/2023.v8i11.3413