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Case Study: Navigating Labor Unrest.

Authors :
Tamayo, Jorge
Source :
Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p144-149, 6p, 4 Color Photographs
Publication Year :
2024

Abstract

The article presents a fictionalized case study which discusses the company Luna Motors headquartered in Japan, the lack of competitiveness of its Brazilian automobile manufacturing plant Luna Brazil, and the plant workers' labor union Aliança Automotiva Brasiliera (AAB). President of Luna Brazil Paulo Ferreira's strategy to increase productivity and profit and whether AAB would endorse his plan are considered.

Details

Language :
English
ISSN :
00178012
Volume :
102
Issue :
2
Database :
Complementary Index
Journal :
Harvard Business Review
Publication Type :
Periodical
Accession number :
175290816