Researchers from Nottingham Business School Report Findings in Marketing (Evaluating the Impact of an Incentive Scheme To Encourage Pregnant People To Set a Quit-smoking Date).

A study conducted by researchers from Nottingham Business School in the United Kingdom evaluated the impact of an incentive scheme to encourage pregnant individuals to set a quit-smoking date. The study involved collaboration with pregnant individuals, clinicians, tobacco dependency practitioners, and academics to gain insights into their perspectives and experiences. The findings showed that the incentive scheme, along with support from clinicians, successfully encouraged pregnant individuals to set a quit date and resulted in improved infant health indicators. The study highlights the efficacy of the incentive scheme and the importance of knowledge exchange and collaboration between stakeholders in healthcare. However, caution should be exercised when generalizing the findings to wider settings. [Extracted from the article]