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ALEXANDER KROLL.
- Source :
- BusinessWeek; 10/25/91 Special Issue, Issue 3237, p88-88, 1p
- Publication Year :
- 1991
-
Abstract
- The article reports on the plan of Alexander Kroll as chief executive officer of Young & Rubicam. Kroll is looking to rejuvenate the creative drive of the biggest advertising company in the United States. He is also looking for growth overseas as a key source of income. Kroll is predicting that the company could grow to as much as 60 percent.
- Subjects :
- CHIEF executive officers
ADVERTISING agencies
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3237
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 17534492