Research on the Audio Publishing of Classical Books Based on the Theory of Business Model Canvas: Taking Romance of the Three Kingdoms in Digital Audio Platforms as an Example.

Visual media have dominated sensory communications for decades, and the resulting "visual hegemony" leads to the call for the "auditory return" in order to achieve a holistic balance in cultural acceptance. Romance of the Three Kingdoms, a classic literary work in China, has received significant attention and promotion from leading audio platforms. However, the commercialization of digital audio publishing faces unprecedented challenges due to the mismatch between the dissemination of long-form content on digital audio platforms and the current trend of short and fast information reception. Drawing on the Business Model Canvas Theory and taking Romance of the Three Kingdoms as the main focus of analysis, this paper argues that the construction of a business model for the audio publishing of classical books should start from three aspects: the user evaluation of digital audio platforms, the establishment of value propositions based on the "creative transformation and innovative development" principle, and the improvement of the audio publishing infrastructure to ensure the healthy operation and development of the digital audio platforms and consequently improve their current state of development and expand the boundaries of cultural heritage. [ABSTRACT FROM AUTHOR]