Prowinter in Bolzano becomes more international, offers connected ski test.

The 24th Prowinter trade show took place in Bolzano, Italy, in January and featured a parallel ski test for the first time. The event has traditionally been popular among Italian rental stores and ski race clubs, but it is now attracting more international interest. The trade show management reported increased exhibitor satisfaction and a clear trend towards internationality. The organizers hope to expand their reach to the German-speaking region and become a key meeting point for retailers and rental companies in the future. [Extracted from the article]