Back to Search Start Over

The Influence of Website Quality, Price Perception and Sales Promotion on Shopee Consumer Satisfaction in South Jakarta.

Authors :
Fauzi, Choirunisya Putri
Lestari, Rahayu
Digdowiseiso, Kumba
Ismail, Sarina
Source :
Journal of Social Science (2720-9938); mar2024, Vol. 5 Issue 2, p653-660, 8p
Publication Year :
2024

Abstract

This research aims to analyze how big the influence of variable website quality, price perception and sales promotion is towards consumer satisfaction of Shopee in South Jakarta. The research of using primary data obtained from the deployment of as many as 100 people questionnaire the Consumer Agency's logistics Feats Rides with multiple linear regression Methods are processed using the software SPSS version 23.0. The results showed that the quality of the website, the perception of price and sales promotion simultaneously had a positive and significant effect on customer satisfaction. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
27209938
Volume :
5
Issue :
2
Database :
Complementary Index
Journal :
Journal of Social Science (2720-9938)
Publication Type :
Academic Journal
Accession number :
175588531
Full Text :
https://doi.org/10.46799/jss.v5i2.806