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The Influence of Website Quality, Price Perception and Sales Promotion on Shopee Consumer Satisfaction in South Jakarta.
- Source :
- Journal of Social Science (2720-9938); mar2024, Vol. 5 Issue 2, p653-660, 8p
- Publication Year :
- 2024
-
Abstract
- This research aims to analyze how big the influence of variable website quality, price perception and sales promotion is towards consumer satisfaction of Shopee in South Jakarta. The research of using primary data obtained from the deployment of as many as 100 people questionnaire the Consumer Agency's logistics Feats Rides with multiple linear regression Methods are processed using the software SPSS version 23.0. The results showed that the quality of the website, the perception of price and sales promotion simultaneously had a positive and significant effect on customer satisfaction. [ABSTRACT FROM AUTHOR]
- Subjects :
- CUSTOMER satisfaction
WEB design
SALES promotion
ELECTRONIC commerce
LOGISTICS
Subjects
Details
- Language :
- English
- ISSN :
- 27209938
- Volume :
- 5
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Social Science (2720-9938)
- Publication Type :
- Academic Journal
- Accession number :
- 175588531
- Full Text :
- https://doi.org/10.46799/jss.v5i2.806