Hans Namuth's Photographs and Film Studies of Jackson Pollock: Transforming American Postwar Avant-Garde Labor into Popular Consumer Spectacle.

Abstract Expressionism is often regarded as the first purely American art movement and the first to gain mass cultural recognition. Prior to the 1940s, the consideration and appreciation of abstract art belonged to a certain intellectual elite, but the intimidating complexity of Abstract Expressionism, the daring allure of its artists, and the particularities of mid-century American culture converged to transform the avant-garde into consumer spectacle. This shift represented, and was symptomatic of, a larger societal rearrangement: information and commodity superseded industrialized labor as the core of American culture. Jackson Pollock, America's first avant-garde superstar, stood at the center of this shift, at once representing both active creative labor and the commodification of the idea of that labor. Hans Namuth's photographs and films of Pollock placed him and his art firmly in the realm of consumable popular spectacle, underlying further connections to Hollywood film and prominent print media. This article examines how Pollock became a paradigmatic figure in the avant-garde's proliferation into mass culture and asserts that mass culture did not simply subsume the avant-garde. Rather, the two realms engaged in a mutual construction that pushed the avant-garde across numerous social boundaries. The artistic, critical, and popular receptions that grew out of this convergence erased distinctions between 'high' and 'low' culture. [ABSTRACT FROM AUTHOR]