REVIVING THE ANCIENT EGYPTIAN FESTIVALS AS AN AUTHENTIC TOURISM PRODUCT.

This article explores the potential of ancient Egyptian festivals as a tourism attraction and emphasizes the importance of authenticity in the tourism industry. It discusses the relationship between festival authenticity, image, tourist satisfaction, and destination identity. The study finds that the experience of an ancient Egyptian festival can affect visitors' perception of authenticity, image, identity, and satisfaction. The article also highlights the lack of coordination and promotion of cultural and sports festivals in Egypt by the tourism sector, leading to missed opportunities for attracting tourists and boosting local economies. It concludes with recommendations for event planners to leverage Egypt's ancient historical heritage and use social media to enhance the tourism calendar and destination image. [Extracted from the article]